As both gold and bitcoin reach record highs in 2024, a growing number of investment experts suggest including both assets in portfolios for enhanced diversification. While sharing some characteristics as alternative investments, their distinct behaviors and risk profiles make them complementary rather than competitive assets. BlackRock recommends up to 2% bitcoin allocation in traditional portfolios, while investment managers suggest gold allocations around 10%, highlighting bitcoin’s higher risk-reward profile compared to gold’s established role as a store of value.